For the right wing media, the bloody chum is already in the water.  Not least for Marc Levin and then Michael Savage, who on Monday declared his "bromance" over with Trump.  His argument: Too many kind remarks to Obama.  Already too much ambiguity about how "alt.right" Trump will be.  Savage is the fellow, a little toy poodle of a man, who has licked and yapped at Trump for months and went to any end to have him on his show once a week, where he could faun to his heart’s content, but now it seems the savage is being discarded.  Not even an invitation to the inauguration.

And so the right wing media is beginning to feed on itself. Glenn Beck's attack on Bannon is also noteworthy. Of course, Savage and his ilk have always needed hatred to survive, no matter how manufactured, no matter the source, and now, we see the chemical proof....

But here's the point. The strategy to deal with Hate Radio, among traditional news outlets, has always been to ignore it, to undignify it, to block it with silence... Unless there was something particularly outrageous. But I would argue that's no longer effective. The obligation now is to call these people on their lies and misinformation relentlessly, and down to the smallest detail. Because this is what lead so many people to live in an alternate universe of opinion. Hate Radio has never really been seen as the threat that it is.... 

Of course, what’s remarkable is that Limbaugh would have his audience believe — with some success clearly — that his own doubts about global warming outweigh the analysis and judgment of  97 percent of climate scientists, above all, NASA’s Goddard Institute, whose scientists, have eliminated the other possibilities…..

So catch them on everything, and spread the news everywhere, attack their advertisers and their sponsors... Focus on their collusions and manipulations.... On the Internet and in everyday conversation.. Of course, Politifact does much of this; and there are some others, but that cannot be the whole effort.... The information war needs to begin in earnest.